20 November 2014

11 things together we can do to change Pakistan

We all say we love Pakistan, we all say we can do anything for Pakistan and we all are ready to die for Pakistan.

On the other hand we are also a nation who is always willing to do the big things but unwilling to do the small things.

We always forget it is actually drops of water that lead to a sea or the bricks that lead to a building. Great nations are judged by the things they do, not by what they can do or are capable of doing.

How about we do the small things right? Thins we can do on an individual level, in our everyday life, which can bring the actual change we talk about. We are ready to kill, die and sacrifice for Pakistan so small things shouldn't be a big problem, right?

1. Keep Clean: 
We love Pakistan a lot but we don't keep it clean, we have this habit of throwing rubbish here and there in the streets, we concentrate more on keeping our houses clean and our streets dirty. If we just use dustbins to throw rubbish, we keep our country clean that will be job half done.

2. Form a Queue:
 Every one of us has to visit the government offices or banks or even bus terminals, do you see what happens there? It is all haphazard, everyone trying to get their work done quickly, no one forming a queue, if there is one, and people love to break it, mess up everything. If we just show some patience and stay in a queue, everyone gets their work done turn by turn, as simple as it can get.

3. Know about your Country:
 Ask someone when Quiad E Azam or Allam Iqbal was born, ask them to  name the rivers, ask them to name the top mountains, ask them why we celebrate Kashmir Day, ask them the most common things about Pakistan and you'll be amazed, people barely know anything. Ask them about the list of songs of their favorite singer and they'll blab that within seconds.

4. Follow Traffic Rules:
 Some youngsters show how smart they are, old ones show how experienced they are by breaking the traffic signals, over speeding, driving opposite on a one way road. How long does it take for a signal to open? What award do you get by over speeding? None, so why don't just keep calm and follow the rules.

5. Behave Nicely:
How often do we see people talking rudely to the ones who are below them and how nicely to the ones who are above us or we want a favor from. Come on it isn't that tough, just a clean heart. Being nice to everyone doesn't take much, we are all humans and we are equal.

6. Respect Women: 
Leave the fact that women are treated unfairly and all that is a bigger issue. But disrespecting women is such a common thing these days, commenting on the ones who pass by is honestly the lowest level a person can reach, we can't forget that we have mothers and sisters back home and they go out as well.

7. Don't Abuse: 
It is such a common habit these days, using abusive words in every second sentence we speak, not only boys but girls these days are also not far behind. Have you ever given it a thought? It is the worst and easiest way to increase your sins. You make a habit of something bad and then don't even feel bad, now that's bad.

8. Do some physical activity: 
We come back from our school, college, universities. We eat, we sleep, we wake up, we either study again or sit in front of a television or laptop and then we sleep again. With every passing day the trend of going out in the evening, playing cricket of football, actually doing something physical is finishing. Bet you in the next 5-10 years 50% of our youngsters will be wearing glasses or suffer from obesity.

9. Use Mobile Phone as a Mobile Phone: 
We don't like it when our parents scold us on using Mobile Phone all the time. Thanks to the night, text and call packages we use Mobile Phone as if we will die without it.  The first thing we worry about when we go somewhere is Wi-Fi. No other country in this world uses Mobile Phone they way we do, the little time we have for family or etc; we spend it 'tiktikking' or playing games.

10. Stop Criticizing and Appreciate: 
We have made this a habit as a nation. We don't know how to appreciate something good, anymore. We have to criticize everything good and bad. Criticizing bad is good, but criticizing good isn't good. It has become a part of who we are now, even if someone does something good, or takes a step towards something good the entire do is to find out flaws, in their personality, in the thing they are doing, in everything we can.

11. Make Real heroes your Heroes: 
Gone are the days when we actually had proper heroes. All we have now are celebrities and crushes instead of heroes and inspirations. We give more importance to cricket, music and TV icons, instead of people who serve this country who are our real heroes, people like Edhi deserve better. Things we can do that WILL Change Pakistan.

Sea Cliffs, Etretat, France

√Čtretat is a commune in the Seine-Maritime department in the Haute-Normandie region in north-western France. It is a tourist and farming town situated about 32 km (20 mi) northeast of Le Havre, at the junction of the D 940, D 11 and D 139 roads. It's located on the coast of the Pays de Caux area.

√Čtretat is best known for its cliffs, including three natural arches and the pointed "needle". Two of the three famous arches are seen from the town, the Porte d'Aval, and the Porte d'Amont. The Manneporte is the third and the biggest one, and cannot be seen from the town.

09 November 2014

Top 25 Ways to Increase Traffic to Your Website

Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at some of them.

1. Advertise

This one is so obvious; we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.

If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search strategies. Yes, competition for these search terms can be fierce (and expensive), but the payoffs can be worth it.

2. Get Social

It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram.

3. Mix It Up

There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, info-graphics and data-driven pieces for maximum impact.

4. Write Irresistible Headlines

Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and unworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”

5. Pay Attention to On-Page SEO

Think SEO is dead? Think again. Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about Meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic.

6. Target Long-Tail Keywords

Got your high commercial intent keyword bases covered? Then it’s time to target long-tail keywords, too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.

7. Start Guest Blogging

Before you say it – no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can increase traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spam tactics could result in stiff penalties. Proceed with caution.

8. Invite Others to Guest Blog on Your Site

Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spam links, because Google is cracking way down on low-quality guest blogging.

9. Go after Referral Traffic

Rather than trying to persuade other sites to link back to you (a tedious and time-intensive process), create content that just begs to be linked to.

10. Post Content to LinkedIn

LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following?

11. Implement Schema Microdata

Implementing schema (or another microdata format) won’t necessarily increase traffic to your website on its own, but it will make it easier for search engine bots to find and index your pages. Another benefit of using schema for SEO is that it can result in better rich site snippets, which can improve click-through rates.

12. Link Internally

The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.

13. Interview Industry Thought Leaders

Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.

14. Don’t Neglect Email Marketing

So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.

15. Make Sure Your Site Is Responsive

The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably view-able across a range of devices, including smaller smart phones.

16. Make Sure Your Site Is Fast

Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plug-ins. The faster your site loads the better.

17. Foster a Sense of Community

People want to speak their minds and weigh in on subjects they feel passionately about, so building a community into your site is a great way to start a conversation and increase traffic to your website. Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions. Don’t forget to manage your community to ensure that minimum standards of decorum are met, however.

18. Make Yourself Heard In Comment Sections

You probably visit at least a few sites that are relevant to your business on a regular basis, so why not join the conversation? Commenting doesn't necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site. Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites.

19. Examine Your Analytics Data

Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.

20. Get Active on Social Media

It’s not enough to just share content through social channels – you need to actively participate in the community, too. Got a Twitter account? Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your fans.

21. Submit Your Content to Aggregator Sites

Firstly, a disclaimer – don’t spam Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen. Members of communities like Reddit are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful. Choose a relevant subreddit, submit your content, then watch the traffic pour in.

22. Incorporate Video into Your Content Strategy

Text-based content is all well and good, but video can be a valuable asset in both attracting new visitors and making your site more engaging. Data shows that information retention is significantly higher for visual material than it is for text, meaning that video is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the same time.

23. Research the Competition

If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.

24. Host Webinars

People love to learn, and webinars are an excellent way to impart your wisdom to your eagerly waiting audience. Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website. Send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar. Make sure to archive the presentation for later viewing, and promote your webinars widely through social media. If you're wondering how to do a webinar, click the link for some tips.

25. Attend Conferences

Whatever industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business. Attending these events is a good idea – speaking at them is even better. Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site.

08 November 2014

Controlling polio through technology tools

Where the incredible rise in polio cases to over 230 in the year 2014 alone in Pakistan has rung alarm bells for the government, the international stakeholders too are at unease. They fear the situation may aggravate in case remedial measures are not taken or flaws at polio vaccination drives execution stage are not detected in time. Various factors including governments as well as local communities’ involvement, field workers and security agencies have played a significant role in stamping out the polio virus in the polio-marked states. It, no doubt, is a huge but coordinated national exercise at all level ranging from government to lowest level of public administration in remote areas. India, which was once considered the most unlikely places to eradicate polio, because of its high population density, high rates of migration, poor sanitation, and low rates of route immunization, unprecedentedly got the polio-free status in 2012. However, Pakistan is yet to achieve this status. In fact data-driven planning, well-trained and motivated staff, rigorous monitoring and strong political can make the difference. Various factors including low literacy rate, wrong perceptions and inaccessibility to many areas due to the law and order situation especially in tribal belt are making this task difficult. No doubt, the national polio campaigns are driven vigorously across the country, yet the 100 per cent coverage is yet to be achieved as most of the recent polio cases have been reported in remote, tribal and inaccessible areas. Environmental Systems Research Institute creates satellite maps that can clearly show the uncovered villages in inaccessible areas of tribal region. It can provide GPS-enabled cell phones to polio workers. The institute can see where the polio workers would be in real time, and make sure they get to each of the houses in these areas. Using GIS as a tool, supervisors can plan how to deploy their teams in order to cover every village and settlement.  In fact, each morning, the teams would receive their GPS-equipped phones and start their visits. At the end of the day, supervisors would download from these phones their tracking data and match it to the GIS system to find out missed areas. Rising polio cases have put the country at a very critical stage in terms of criticism from all sides. The government needs to review its execution policy and involve satellite imagery services to locate missed areas. It will make MDGs an achievable task and avoid international sanctions.